Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1527"
  #_source: array:26 [
    "id" => "1527"
    "slug" => "la-mesure-daudience-des-medias"
    "yearMonth" => "1998-01"
    "year" => "1998"
    "title" => "La mesure d'audience des médias"
    "description" => "DUSSAIX, A.M. (1998). La mesure d'audience des médias. <i>Journal de la Société Française de Statistique & Revue de statistique appliquée</i>, pp. 41-60."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DUSSAIX Anne-Marie"
        "bid" => "B00000172"
        "slug" => "dussaix-anne-marie"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:30:26"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "41-60"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue professionnelle"
      "en" => "Professional journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article décrit les différentes études permettant de mesurer l'audience des différents médias (presse, télévision, radio, affichage). Il présente aussi les différentes recherches réalisées ou à entreprendre dans le domaine."
      "en" => "This paper describes the different sample surveys existing in France which allow the audience measurement of the main media (newspapers, magazines, TV, radio, outdoor advertising). It also presents different research topics to be investigated in this field."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-11-18T19:21:49.000Z"
    "docTitle" => "La mesure d'audience des médias"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/dussaix-anne-marie">DUSSAIX Anne-Marie</a>"
    "docDescription" => "<span class="document-property-authors">DUSSAIX Anne-Marie</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">1998</span>"
    "keywordList" => ""
    "docPreview" => "<b>La mesure d'audience des médias</b><br><span>1998-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">La mesure d'audience des médias</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.226345
  +"parent": null
}