Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4303"
  #_source: array:26 [
    "id" => "4303"
    "slug" => "internet-communication-du-luxe-et-gestion-de-marque"
    "yearMonth" => "1997-05"
    "year" => "1997"
    "title" => ""Internet : Communication du Luxe et Gestion de Marque""
    "description" => "NYECK, S. et ROUX, E. (1997). "Internet : Communication du Luxe et Gestion de Marque". Dans: <i>ASAC'97 (Association Sciences Administration Canada)</i>.  pp. 123-133."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "NYECK Simon"
        "bid" => "B00000401"
        "slug" => "nyeck-simon"
      ]
      1 => array:1 [
        "name" => "ROUX E."
      ]
    ]
    "ouvrage" => "ASAC'97 (Association Sciences Administration Canada)"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "123-133"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le nouvel outil commercial qu'est  Internet implique une modification de paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre la communication des marques de luxe et l'outil Internet à travers l'application WWW. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
      "en" => "The growing importance of the WWW as a commercial medium raises numerous issues regarding communication and retailing strategies for most companies. Therefore, research in this area is needed to gain a better understanding of this new  marketing tool. Based on two samples, including managers and luxury brands consumers, this study uses an interpretive approach to assess the compatibility of the WWW with the marketing of luxury brands. Finally, preliminary findings on both samples are contrasted and managerial implications are discussed."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T20:21:40.000Z"
    "docTitle" => ""Internet : Communication du Luxe et Gestion de Marque""
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/nyeck-simon">NYECK Simon</a>, ROUX E."
    "docDescription" => "<span class="document-property-authors">NYECK Simon, ROUX E.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>"Internet : Communication du Luxe et Gestion de Marque"</b><br><span>1997-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">"Internet : Communication du Luxe et Gestion de Marque"</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.114783
  +"parent": null
}