Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "6215"
  #_source: array:26 [
    "id" => "6215"
    "slug" => "interface-between-logistics-and-marketing-optimal-response-to-the-customer"
    "yearMonth" => "1994-10"
    "year" => "1994"
    "title" => "Interface Between Logistics and Marketing : Optimal Response to the Customer"
    "description" => "DORNIER, P.P., ERNST, R. et FENDER, M. (1994). Interface Between Logistics and Marketing : Optimal Response to the Customer."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "DORNIER Philippe Pierre"
        "bid" => "B00000163"
        "slug" => "dornier-philippe-pierre"
      ]
      1 => array:1 [
        "name" => "ERNST R."
      ]
      2 => array:1 [
        "name" => "FENDER M."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans cette communication nous présentons les problèmes de coordination, de coopération et de contrôle entre la fonction logistique et la fonction marketing pour améliorer l'offre rendue aux clients dans le domaine des produits de grande consommation en France."
      "en" => "In this paper we illustrate the problems of co-ordination, co-operation and control between marketing and the logistics function to benefit the consumer based on the experience faced by the consumer products industry in France."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-12-21T16:21:43.000Z"
    "docTitle" => "Interface Between Logistics and Marketing : Optimal Response to the Customer"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/dornier-philippe-pierre">DORNIER Philippe Pierre</a>, ERNST R., FENDER M."
    "docDescription" => "<span class="document-property-authors">DORNIER Philippe Pierre, ERNST R., FENDER M.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Interface Between Logistics and Marketing : Optimal Response to the Customer</b><br><span>1994-10 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Interface Between Logistics and Marketing : Optimal Response to the Customer</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.266215
  +"parent": null
}