Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4704"
  #_source: array:26 [
    "id" => "4704"
    "slug" => "interaction-des-parrainages-terrain-et-tv-implact-sur-deux-niveaux-de-memorisation"
    "yearMonth" => "1999-05"
    "year" => "1999"
    "title" => "Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation"
    "description" => "LARDINOIT, T. (1999). Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation. Dans: <i>Actes de la 15ème conférence de l'A.F.M.</i> Association Française du Marketing (AFM), pp. 585-602."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
    ]
    "ouvrage" => "Actes de la 15ème conférence de l'A.F.M."
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "585-602"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'éventuelle interaction entre les parrainages terrain et TV, en termes de rappel et de reconnaissance, est étudiée sous l'angle de l'implication durable pour les spectacles sportifs. Les résultats révèlent l'impact négatif de la combinaison des parrainages terrain et TV sur le rappel et une interaction positive entre ces deux formes de parrainage et l'implication durable, ceci en termes de reconnaissance."
      "en" => "Three types of sports sponsorship are reviewed: television sponsorship, field sponsorship and the combination of the two. Moreover, enduring involvement for sport programs is also considered. The dependent variables are Recall and Recognition. The analysis shows that: 1) Field and TV sponsorship interacts positively with enduring involvement on Recall, 2) Field and TV sponsorship interacts negatively on Recognition."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>"
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation</b><br><span>1999-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Interaction des parrainages terrain et TV : Implact sur deux niveaux de mémorisation</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}