Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4701"
  #_source: array:26 [
    "id" => "4701"
    "slug" => "interaction-des-parrainages-terrain-et-t-v-impact-memoriel-de-limplication-durable"
    "yearMonth" => "1998-06"
    "year" => "1998"
    "title" => "Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable"
    "description" => "LARDINOIT, T. (1998). Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable. Dans: <i>Managing in Concert - Réussir ensemble</i>. Carleton University, pp. 59-68."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
    ]
    "ouvrage" => "Managing in Concert - Réussir ensemble"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "59-68"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche est centrée sur l'effet modérateur de l'implication durable sur l'efficacité mémorielle de la conjonction des parrainages Terrain et T.V. Une mesure globale de mémorisation est effectuée dans un contexte expérimental strict."
      "en" => "This research focuses on the moderating effect on memory impact of long-lasting involvement in combined Television-Field sponsorship. A global measurement of memory is made in a strictly experimental context, ensuring remarkable external validity."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>"
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1998</span>"
    "keywordList" => ""
    "docPreview" => "<b>Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable</b><br><span>1998-06 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Interaction des parrainages terrain et T.V. : Impact mémoriel de l'implication durable</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}