Communications dans une conférence

Interaction Between Solicitation Framing and Timing on Consumer’s Willingness to Share e-Wom

Année
2019
Auteurs
LE NAGARD Emmanuelle, DESMET Pierre, LACAN C.
LACAN, C., LE NAGARD, E. et DESMET, P. (2019). Interaction Between Solicitation Framing and Timing on Consumer’s Willingness to Share e-Wom. Dans: 10th European Marketing Academy (EMAC) Regional Conference 2019.