Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1377"
  #_source: array:26 [
    "id" => "1377"
    "slug" => "innovation-et-partenariat"
    "yearMonth" => "1996-08"
    "year" => "1996"
    "title" => "Innovation et partenariat"
    "description" => "PERRAUD, E. et XUEREB, J.M. (1996). Innovation et partenariat. <i>Décisions Marketing</i>, pp. 41-52."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "PERRAUD E."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "41-52"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche montre qu'un partenariat entre une PME et une grande entreprise présente de fortes chances de succès. Dans un tel cas, la grande entreprise apporte ses différentes ressources, et des facilités d'accès tant à des sites de production qu'à des réseaux de distribution. La PME apporte des connaissances spécifiques, une proximité avec le marché et les consommateurs potentiels et une volonté d'atteindre les objectifs du partenariat. Dans un partenariat entre grandes entreprises, l'existence de différences stratégiques, organisationnelles, managériales et culturelles entre les firmes partenaires réduit fortement avantages attendus d'un développement commun."
      "en" => "The main finding of this research states that the most promising and lowest-risk alliance would be one involving a large and a small firm. In such cases, the large firm provides its resources, access to production facilities and to distribution channels. The small firm provides high technology, or specialized knowledge, a proximity with potential customers and markets and an aggressive will to achieve the objectives of the alliance. In an alliance involving two large firms, the task of overcoming strategic, managerial, cultural and organizational differences frequently diminishes, and in some cases eliminates, the expected advantages of developing an innovation jointly."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T13:21:44.000Z"
    "docTitle" => "Innovation et partenariat"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, PERRAUD E."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, PERRAUD E.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Innovation et partenariat</b><br><span>1996-08 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Innovation et partenariat</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.280612
  +"parent": null
}