Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3725"
  #_source: array:26 [
    "id" => "3725"
    "slug" => "innovation-et-marketing-strategique"
    "yearMonth" => "2003-01"
    "year" => "2003"
    "title" => "Innovation et marketing stratégique"
    "description" => "PRAS, B. et LE NAGARD, E. (2003). Innovation et marketing stratégique. Dans: <i>Encyclopédie de l'innovation</i>. 1st ed. Economica, pp. 225-280."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
      1 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => "Encyclopédie de l'innovation"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "225-280"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le chapitre analyse le rôle de l'innovation en marketing, tout d'abord en passant en revue les risques et les facteurs-clés de succès des innovations, puis en montrant le poids du processus et de l'organisation marketing sur le succès d'une innovation, puis en abordant les problématiques marketing les plus importantes pour les entreprises innovantes : avantage du pionnier ou du suiveur, prise en compte des externalités de réseau, ciblage des consommateurs innovateurs."
      "en" => "This chapter analyses the role of innovation in marketing. First, it reviews the main risks and key success factors of innovations. Second it shows the importance and impact of  marketing organization on the success of innovations. Third, it analyses the major marketing key questions of innovative firms: first-mover advantage, network externalities, targeting innovators."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Innovation et marketing stratégique"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>, <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">PRAS Bernard, LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2003</span>"
    "keywordList" => ""
    "docPreview" => "<b>Innovation et marketing stratégique</b><br><span>2003-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Innovation et marketing stratégique</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}