Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4688"
  #_source: array:26 [
    "id" => "4688"
    "slug" => "induction-and-deduction-in-marketing-research"
    "yearMonth" => "1991-05"
    "year" => "1991"
    "title" => "Induction and Deduction in Marketing Research"
    "description" => "BERGADAA, M. et NYECK, S. (1991). Induction and Deduction in Marketing Research. Dans: <i>Marketing Thought Around the World - Proceedings of the 20th Annual Conference of the European Marketing Academy</i>. Financial Management Association (FMA), pp. 185-205."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "NYECK Simon"
        "bid" => "B00000401"
        "slug" => "nyeck-simon"
      ]
      1 => array:1 [
        "name" => "BERGADAA M."
      ]
    ]
    "ouvrage" => "Marketing Thought Around the World - Proceedings of the 20th Annual Conference of the European Marketing Academy"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "185-205"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T18:21:44.000Z"
    "docTitle" => "Induction and Deduction in Marketing Research"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/nyeck-simon">NYECK Simon</a>, BERGADAA M."
    "docDescription" => "<span class="document-property-authors">NYECK Simon, BERGADAA M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1991</span>"
    "keywordList" => ""
    "docPreview" => "<b>Induction and Deduction in Marketing Research</b><br><span>1991-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Induction and Deduction in Marketing Research</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.175611
  +"parent": null
}