Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "6127"
  #_source: array:26 [
    "id" => "6127"
    "slug" => "how-grounded-are-purchase-intent-measures"
    "yearMonth" => "1996-12"
    "year" => "1996"
    "title" => "How Grounded Are Purchase Intent Measures?"
    "description" => "BEMMAOR, A.C., KIPPERS, J., KRYCHA, K., ROPERS, D. et XUEREB, J.M. (1996). How Grounded Are Purchase Intent Measures? Dans: Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996."
    "authors" => array:5 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      2 => array:1 [
        "name" => "KIPPERS J."
      ]
      3 => array:1 [
        "name" => "KRYCHA K."
      ]
      4 => array:1 [
        "name" => "ROPERS D."
      ]
    ]
    "ouvrage" => "Institute of Management, University of Vienna, June 26, (also presented at the ESSEC/HEC/INSEAD seminar), December 17, 1996"
    "keywords" => []
    "updatedAt" => "2021-04-27 16:52:29"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'étude compare la validité prédictive des intentions d'achat de biens d'équipement par les ménages aux probabilités d'équipement calculées à partir d'une analyse discriminante. Fondés sur les données recueillies par l'INSEE auprès de 8.000 ménages et sur une enquête auprès de 3.000 ménages, les résultats montrent la supériorité de la valeur prédictive des déclarations au niveau individuel, mais aussi la cohérence des prévisions au niveau global."
      "en" => "This study compares the predictive validity of stated purchase intentions for household durables to the probability of an eventual purchase, through the framework of a discriminant analysis. Based upon data gathered by the French National Institute of Statistics on 8,000 households and on a survey on 3,000 households, the results show that purchase intentions have a better predictive value at an individual level, and that the forecasts have a certain consistency on the whole."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "How Grounded Are Purchase Intent Measures?"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, <a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, KIPPERS J., KRYCHA K., ROPERS D."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., XUEREB Jean-Marc, KIPPERS J., KRYCHA K., ROPERS D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>How Grounded Are Purchase Intent Measures?</b><br><span>1996-12 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">How Grounded Are Purchase Intent Measures?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}