Essec\Faculty\Model\Contribution {#2205
  #_index: "academ_contributions"
  #_id: "8054"
  #_source: array:26 [
    "id" => "8054"
    "slug" => "frequentation-des-points-de-vente-analyse-descriptive-preliminaire"
    "yearMonth" => "1994-12"
    "year" => "1994"
    "title" => "Fréquentation des points de vente : analyse descriptive préliminaire"
    "description" => "VOLLE, P. et DESMET, P. (1994). <i>Fréquentation des points de vente : analyse descriptive préliminaire</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "VOLLE P."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce papier de recherche consiste en une analyse descriptive des régularités dans les fréquentations des GMS. L'intérêt du concept de fidélité au magasin comme critère de segmentation est soulevé. A cette fin, plusieurs opérationnalisations de concept sont comparées (indice composite versus critères uniques) à partir d'une base de données comportementale de "source unique"."
      "en" => "This research paper is a descriptive analysis of grocery store shopping patterns. The relevance of store loyalty as a segmentation criteria is questioned. Then, several operationalisations of store loyalty (composite versus partial indexes) are compared based on a large French single source data base."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T09:22:06.000Z"
    "docTitle" => "Fréquentation des points de vente : analyse descriptive préliminaire"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, VOLLE P."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, VOLLE P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Fréquentation des points de vente : analyse descriptive préliminaire</b><br><span>1994-12 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Fréquentation des points de vente : analyse descriptive préliminaire</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.574781
  +"parent": null
}