Yek Mobile: the opportunity for global expansion

This case was written by Yan Li, Associate Professor at the Decision Sciences and Statistics Department at ESSEC Business School. This case is not an illustration of good or bad management. It has been written for the purpose of class discussion only Lien vers l'article

LI, Y. (2015). Yek Mobile: the opportunity for global expansion. ESSEC Business School.

Mots clés : #Marketing, #Brand-strategy, #Start-up, #Entrepreneurship, #Asia, #Pacific, #High-tech, #Business-in-China, #Strategy-and-General-Management