Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "4296"
  #_source: array:26 [
    "id" => "4296"
    "slug" => "yek-mbile-launching-an-innovative-high-tech-startup-in-china"
    "yearMonth" => "2015-06"
    "year" => "2015"
    "title" => "Yek Mbile: Launching an Innovative High-Tech Startup in China"
    "description" => "LI, Y. (2015). Yek Mbile: Launching an Innovative High-Tech Startup in China. Dans: <i>Experiencing Innovation in Asia</i>. 1st ed. World Scientific, pp. 3-22."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LI Yan"
        "bid" => "B00132135"
        "slug" => "li-yan"
      ]
    ]
    "ouvrage" => "Experiencing Innovation in Asia"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "3-22"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Yek Mobile is a Chinese startup in the mobile marketing business which was founded in 2010. It specializes in mobile application development for iPhone and Android devices. Recognised as one of the Top 10 Strategic Technologies for 2010 worldwide, mobile applications show a huge growth potential, with numerous companies striving to be present on this new advertising platform."
      "en" => "Yek Mobile is a Chinese startup in the mobile marketing business which was founded in 2010. It specializes in mobile application development for iPhone and Android devices. Recognised as one of the Top 10 Strategic Technologies for 2010 worldwide, mobile applications show a huge growth potential, with numerous companies striving to be present on this new advertising platform."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d’Information, Sciences de la Décision et Statistiques"
      "en" => "Information Systems, Decision Sciences and Statistics"
    ]
    "indexedAt" => "2024-04-20T02:21:47.000Z"
    "docTitle" => "Yek Mbile: Launching an Innovative High-Tech Startup in China"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/li-yan">LI Yan</a>"
    "docDescription" => "<span class="document-property-authors">LI Yan</span><br><span class="document-property-authors_fields">Systèmes d’Information, Sciences de la Décision et Statistiques</span> | <span class="document-property-year">2015</span>"
    "keywordList" => ""
    "docPreview" => "<b>Yek Mbile: Launching an Innovative High-Tech Startup in China</b><br><span>2015-06 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Yek Mbile: Launching an Innovative High-Tech Startup in China</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.238344
  +"parent": null
}