We seek to shed much needed light on concurrent forms of novelty-seeking. We conduct an in-depth study of a global, diversified firm’s efforts to undertake new product development in home healthcare while simultaneously engaging in novel cross-sector partnerships. By explicitly comparing two different approaches to product development and the resulting partner interactions, we shed light on the factors that facilitate organizational learning and shared value creation. In particular, we contrast the firm’s use of linear and selection-based product development approaches for its implications for the extent of partner interaction, integration and learning. As the use of cross-sector partnerships grows, more fine-grained understanding of partnerships between for-profit and public and non-profit organizations is needed in order to better guide managers in their effective use.
HOANG, H., ELVIRA, M. and RODRIGUEZ-LIUESMA, C. (2012). Widening Scope: Combining New Product Development with Cross-sector Partnering in Home Healthcare. In: SMS 32nd Annual International Conference 2012.