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Communications dans une conférence (2019), 2019 Frontiers in Service Conference

Who and When will Consumer Choose Online Versus Offline Platforms: Omni-Channel Customer Service in a Digital Economy

NG S., GOH K.H., CHUNG Tuck Siong

NG, S., GOH, K.H. and CHUNG, T.S. (2019). Who and When will Consumer Choose Online Versus Offline Platforms: Omni-Channel Customer Service in a Digital Economy. In: 2019 Frontiers in Service Conference.