Boundedly rational actors cannot instantiate the full spectrum of theories in the world. Although management research has identified simple rules as guiding specific types of action, other research fields suggests the existence of higher order keystone rules that guide the selection of simple rules themselves. We conduct a grounded exploration of entrepreneurs keystone rules and attempt to consider them as epistemic objects. Although they do not match scientific theory on all dimensions, they cannot simply be rejected based and provide an insight into the possible epistemic bodies that might practitioner actions.
CAVARRETTA, F. and FURR, N.R. (2013). Which Entrepreneurship Paradigm? Exploring the Properties of Keystone Rules. In: 2013 Academy of Management Annual Meeting.