Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "5232"
  #_source: array:26 [
    "id" => "5232"
    "slug" => "vodafone-strategic-convergence-through-technology"
    "yearMonth" => "2005-01"
    "year" => "2005"
    "title" => "Vodafone: Strategic Convergence through Technology"
    "description" => "SOM, A. (2005). Vodafone: Strategic Convergence through Technology. Dans: <i>Proceedings of the GBATA Conference: Global Markets in Dynamic Environments: Making Positive Connections through Strategy, Technology and Knowledge</i>. GBATA."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => "Proceedings of the GBATA Conference: Global Markets in Dynamic Environments: Making Positive Connections through Strategy, Technology and Knowledge"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "CD-Rom Cet article relate la croissance de Vodafone et sa capacité à se transformer et à s'adapter à un marché environnemental en totale transformation tel que le secteur de la communication. L'article s'attache à analyser l'expansion de Vodafone à travers une série d'acquisitions et l'intégration de structures acquises grâce à sa stratégie de marquage. Il souligne les problèmes issus de la stratégie d'intégration technologique de "One Vodafone"."
      "en" => "This article traces the history of growth of Vodafone and its capability to transform and adapt itself to dramatically changing market environment in the immensely complex telecommunication sector. The article focuses on Vodafone's growth through acquisitions and integration of acquired units through its corporate branding strategy. It raises issues of  "One Vodafone" strategy of technology integration."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-04-20T01:22:02.000Z"
    "docTitle" => "Vodafone: Strategic Convergence through Technology"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2005</span>"
    "keywordList" => ""
    "docPreview" => "<b>Vodafone: Strategic Convergence through Technology</b><br><span>2005-01 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Vodafone: Strategic Convergence through Technology</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.284829
  +"parent": null
}