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Etudes de cas déposées (2006), ESSEC Business School

Vodafone: out of many, one

SOM Ashok , Banzhaf J.

The case analyses Vodafone's growth through acquisitions and the subsequent integration of acquired units with a key focus on how it manages to co-ordinate its businesses on a global scale. A technical note 'Technical Note on the Telecommunication Industry' (304-625-6) is available to accompany this case. Lien vers l'article

SOM, A. and BANZHAF, J. (2006). Vodafone: out of many, one. ESSEC Business School.

Mots clés : #Managing-a-global-corporation, #Globalisation, #Growth-strategy, #Acquisition, #Integration, #Core-competency, #Competitive-strategy, #Restructuring, #Synergies, #Global-co, #ordination, #Leadership, #Arun-Sarin, #Value, #added-service, #Mobile-phone-market, #Average-revenue-per-user-(ARPU), #Mobile-phone-operator, #Telecommunications., #Strategy-and-General-Management