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Actes d'une conférence (2015), Best Paper Proceedings: 2015 Academy of Management Annual Meeting, Academy of Management

Unpacking Experience Effects in Developing Novel Products for New Markets

HOANG Ha , HAKAN E.

HOANG, H. et HAKAN, E. (2015). Unpacking Experience Effects in Developing Novel Products for New Markets. Dans: Best Paper Proceedings: 2015 Academy of Management Annual Meeting. Academy of Management.