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Communications dans une conférence (2014), 43rd European Marketing Academy (EMAC) Annual Conference 2014

Understanding the Normative Role of Industry Standards in Channel Negotiations

de BRUYN Arnaud , BOLTON G., ROSS B.

DE BRUYN, A., BOLTON, G. and ROSS, B. (2014). Understanding the Normative Role of Industry Standards in Channel Negotiations. In: 43rd European Marketing Academy (EMAC) Annual Conference 2014.