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Articles (2021), Marketing Science, Forthcoming

Understanding Managers' Trade-offs between Exploration and Exploitation

FERECATU Alina, DE BRUYN Arnaud

FERECATU, A. and DE BRUYN, A. (2021). Understanding Managers' Trade-offs between Exploration and Exploitation. Marketing Science, Forthcoming.

Mots clés : #Managerial-decision, #making;-Behavioral-economics;-Exploration/exploitation-trade, #offs;-Multi, #armed-bandits;-Belief, #updating;-Satisficing