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Articles (2011), Journal of Marketing Research, 48 (June), pp. 603-616

Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework

Kim Stephen, McFarland Richard , Kwon Soongi, Shon Sanggi, Griffith David

KIM, S., MCFARLAND, R., KWON, S., SHON, S. and GRIFFITH, D. (2011). Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework. Journal of Marketing Research, 48(June), pp. 603-616.