Retour aux résultats
Documents de travail (1994), ESSEC Business School Research Center

Time to Peak First-Purchase Sales of New Durable Goods as Predicted with the Bass Model: An 'Almost Ideal' Empirical Generalization

BEMMAOR, A.C. (1994). Time to Peak First-Purchase Sales of New Durable Goods as Predicted with the Bass Model: An 'Almost Ideal' Empirical Generalization. ESSEC Business School Research Center.