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Actes d'une conférence (2009), Proceedings of the 38th EMAC: Marketing and the Core Disciplines: Rediscovering References?, European Marketing Academy (EMAC)

The Social Aspects of Virtual Worlds: Implications for Marketing

PROKOPEC Sonja , LAKSHMI G.

PROKOPEC, S. and LAKSHMI, G. (2009). The Social Aspects of Virtual Worlds: Implications for Marketing. In: Proceedings of the 38th EMAC: Marketing and the Core Disciplines: Rediscovering References? European Marketing Academy (EMAC).