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Actes d'une conférence (2009), 2009 AMA Educators' Proceedings, Enhancing Knowledge Development in Marketing (CD-Rom), American Marketing Association (AMA)

The Social Aspects of Virtual Worlds: Implications for Marketing

PROKOPEC, S. and GOEL, L. (2009). The Social Aspects of Virtual Worlds: Implications for Marketing. In: 2009 AMA Educators' Proceedings, Enhancing Knowledge Development in Marketing (CD-Rom). American Marketing Association (AMA).