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Articles (2008), International Marketing Review, 25 (3), pp. 262-275

The Resource Matching Foundations of Competitive Advantage: An Alternative Perspective on the Globalization of Service Firms

Seggie Steven , Griffith David

SEGGIE, S. and GRIFFITH, D. (2008). The Resource Matching Foundations of Competitive Advantage: An Alternative Perspective on the Globalization of Service Firms. International Marketing Review, 25(3), pp. 262-275.