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Communications dans une conférence (2019), 18th International Marketing Trends Congress 2019

The Influence of Online Vindictive Messages on Attitude Towards the Brand

LE NAGARD Emmanuelle , BUTORI Raphaëlle , DE CAMPOS RIBEIRO Gisele

LE NAGARD, E., BUTORI, R. and DE CAMPOS RIBEIRO, G. (2019). The Influence of Online Vindictive Messages on Attitude Towards the Brand. In: 18th International Marketing Trends Congress 2019.