Année
2019
Auteurs
LE NAGARD Emmanuelle, BUTORI Raphaëlle, DE CAMPOS RIBEIRO Gisele
LE NAGARD, E., BUTORI, R. et DE CAMPOS RIBEIRO, G. (2019). The Influence of Online Vindictive Messages on Attitude Towards the Brand. Dans: 18th International Marketing Trends Congress 2019.