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Articles (2014), International Journal of Research in Marketing, 31 (4), pp. 445-447

The Impact of Visual Exposure to a Physically Attractive Other on Self-Presentation

BUTORI Raphaëlle , PARGUEL B.

According to Roney (2003), when exposed to potential mates (young women), men show greater conformity to female mate preferences. This study conceptually replicates and extends this finding to show that women also respond to female physical attractiveness. When exposed to attractive women (potential rivals), women report higher levels of communion and lower levels of agency. Lien vers l'article

BUTORI, R. and PARGUEL, B. (2014). The Impact of Visual Exposure to a Physically Attractive Other on Self-Presentation. International Journal of Research in Marketing, 31(4), pp. 445-447.