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Actes d'une conférence (2009), Advances in Consumer Research, Volume 37, Association for Consumer Research (ACR)

The Impact of Anchors on Donors' Behavior: A Field Experiment

PROKOPEC Sonja , de BRUYN Arnaud

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PROKOPEC, S. and DE BRUYN, A. (2009). The Impact of Anchors on Donors' Behavior: A Field Experiment. In: Advances in Consumer Research, Volume 37. Association for Consumer Research (ACR).