Année
2022
Auteurs
REZAEE VESSAL Sara, MOVARREI Reza, ASPARA Jaakko
Abstract
This study shows that during a health crisis, consumers change their hierarchy of motivations to reflect the new protection motivations. The authors usher perceived hygienic quality as a variable that should be seriously considered as both a tactical and a strategic variable affecting the attractiveness of alternative home delivery methods and consumers’ intentions to continue using them after the pandemic.
MOVARREI, R., REZAEE VESSAL, S., REZAEE VESSAL, S. et ASPARA, J. (2022). The effect of type of company doing home delivery during a pandemic on consumers’ quality perceptions and behavior. International Journal of Physical Distribution and Logistics Management, 52(11), pp. 1-24.