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Communications dans une conférence (2020), Association of Consumer Research Conference. September 2020

The Bigger, the Better? How the Feeling of Confinement Affects Salience in Product Quality Versus Product Price

YENNE Kim, MCFARLAND Richard

YENNE, K. and MCFARLAND, R. (2020). The Bigger, the Better? How the Feeling of Confinement Affects Salience in Product Quality Versus Product Price. In: Association of Consumer Research Conference. September 2020. Paris.