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Etudes de cas déposées (2004), ESSEC Business School

Technical note on the telecommunication industry

SOM Ashok , Banzhaf J.

This technical note is to accompany the case 'Vodafone: Out of Many, One' (304-625-1). The case focuses on Vodafone's growth through the acquisitions and integration of acquired units through its corporate branding strategy. Lien vers l'article

SOM, A. and BANZHAF, J. (2004). Technical note on the telecommunication industry. ESSEC Business School.

Mots clés : #Managing-a-global-corporation, #Globalisation, #Growth-strategy, #Acquisition, #Integration, #Core-competency, #Competitive-strategy, #Synergies, #Global-co, #ordination, #Leadership, #Arun-Sarin, #Value, #added-service, #Mobile-phone-market, #Average-revenue-per-user-(ARPU), #Mobile-phone-operator, #Strategy-and-General-Management