Etudes de cas déposées (2004), ESSEC Business School
Technical note on the telecommunication industry
This technical note is to accompany the case 'Vodafone: Out of Many, One' (304-625-1). The case focuses on Vodafone's growth through the acquisitions and integration of acquired units through its corporate branding strategy. Lien vers l'article
SOM, A. and BANZHAF, J. (2004). Technical note on the telecommunication industry. ESSEC Business School.
Mots clés : #Managing-a-global-corporation, #Globalisation, #Growth-strategy, #Acquisition, #Integration, #Core-competency, #Competitive-strategy, #Synergies, #Global-co, #ordination, #Leadership, #Arun-Sarin, #Value, #added-service, #Mobile-phone-market, #Average-revenue-per-user-(ARPU), #Mobile-phone-operator, #Strategy-and-General-Management