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Etudes de cas déposées (2006), ESSEC Business School

Technical note (C): issues of luxury industry in emerging market

This is the third of a three-case series. This note provides an in-depth analysis of the issues that individual luxury companies face and the industry as a whole is facing in emerging markets, notably in China and India. Lien vers l'article

SOM, A. (2006). Technical note (C): issues of luxury industry in emerging market. ESSEC Business School.

Mots clés : #Luxury, #Brands, #Old-and-new-luxury, #Luxury-to-mass-luxury, #Counterfeit, #Grey-market, #Strategy-and-General-Management