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Etudes de cas déposées (2006), ESSEC Business School

Technical note (B): luxury industry in emerging market (India and China)

SOM Ashok , Shetty S.

This is the second of a three-case series. This technical note supplements the (A) note and gives an overview of the global luxury industry providing an in-depth analysis of the luxury industry in emerging markets, notably China and India. Lien vers l'article

SOM, A. and SHETTY, S. (2006). Technical note (B): luxury industry in emerging market (India and China). ESSEC Business School.

Mots clés : #Luxury, #Brands, #Market-size, #Middle, #class, #Retail, #India, #China, #Russia, #Strategy-and-General-Management