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Etudes de cas déposées (2006), ESSEC Business School

Technical note (A): overview of the global luxury industry

SOM Ashok , Brische M.

This is the first of a three-case series. This technical note gives a broad overview of the global luxury industry. It tries to define the industry, discusses the trends in the industry, demand and supply and reasons for the intense competition that characterises this sector. It touches upon the key players, their background, their challenges, their strategies and their respective challenges and weaknesses. Technical note (B) discusses the luxury industry in emerging markets (focusing on India and China). Lien vers l'article

SOM, A. and BRISCHE, M. (2006). Technical note (A): overview of the global luxury industry. ESSEC Business School.

Mots clés : #Luxury, #Brands, #Competition, #Italy, #France, #Moet-Hennessy, #Louis-Vuitton-(LVMH), #Richemont, #Pinault, #Printemps, #Redoute-(PPR), #Gucci, #Chanel, #Burberry, #Swatch, #Hermes, #L’Oréal, #Strategy-and-General-Management