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Communications dans une conférence (1988), Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,

Stochastic Choice and Brand Structure

BEMMAOR Albert C. , LEHMANN D.R., REIBSTEIN D.J.

BEMMAOR, A.C., LEHMANN, D.R. and REIBSTEIN, D.J. (1988). Stochastic Choice and Brand Structure. In: Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,