Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "9280"
  #_source: array:26 [
    "id" => "9280"
    "slug" => "sponsoriser-les-marques-veulent-de-lamour"
    "yearMonth" => "2004-06"
    "year" => "2004"
    "title" => "Sponsoriser. Les marques veulent de l'amour"
    "description" => "LARDINOIT, T. (2004). Sponsoriser. Les marques veulent de l'amour. <i>La Croix</i>, pp. 3."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "3"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les marques utilisent le sponsoring pour créer un lien émotionnel avec leur cibles. Pour crédibiliser ce lien, il est essentiel que les sponsors respectent les fondamentaux éthiques du sport."
      "en" => "The brands use the sponsorship to create an emotional link with their targets. So that this link is credible, it is essential that the brands respect fundamental ethics of the sport."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-19T07:22:02.000Z"
    "docTitle" => "Sponsoriser. Les marques veulent de l'amour"
    "docSurtitle" => "Articles ou vidéos de vulgarisation"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>"
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2004</span>"
    "keywordList" => ""
    "docPreview" => "<b>Sponsoriser. Les marques veulent de l'amour</b><br><span>2004-06 | Articles ou vidéos de vulgarisation </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Sponsoriser. Les marques veulent de l'amour</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.100971
  +"parent": null
}