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Communications dans une conférence (2020), 2020 INFORMS Marketing Science Conference

Role of Group Cohesiveness in Targeted Mobile Promotions

GUPTA Reetika , MUKHERJEE Prithwiraj, JAYARAJAH K.

GUPTA, R., MUKHERJEE, P. and JAYARAJAH, K. (2020). Role of Group Cohesiveness in Targeted Mobile Promotions. In: 2020 INFORMS Marketing Science Conference.