For my keynote address I have been asked to reflect on my academic career in information systems, highlight my research, in particular using qualitative approaches (such as action research, hermeneutics, conversation analysis and case study) to address information systems issues, especially information systems development. I then relate this to the important topic of the conference, that of business intelligence and the knowledge economy. For me, the third of these is much more difficult because on that topic ‘the tables are turned’ – you the audience are the experts, not me. Nevertheless I will try to illustrate in that third part how qualitative approaches to researching business intelligence (that is, your research now and in the future) might well make a significant contribution to information systems research and practice.
AVISON, D. (2012). Reflections on Information Systems, Qualitative Research and Business Intelligence. In: 11th Annual International Conference on Business Intelligence and Knowledge Economy.