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Chapitres (2010), The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management, John Wiley & Sons, Inc., pp. 473-482

Personalization Technologies

Rust Roland, Na Ke, Wedel Michel, Chung Tuck S.

RUST, R., NA, K., WEDEL, M. and CHUNG, T.S. (2010). Personalization Technologies. In: The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management. 1st ed. Hoboken: John Wiley & Sons, Inc. pp. 473-482.