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Articles (2007), Journal of Personal Selling and Sales Management, 27 (2), pp. 119-132

Perceiving Emotion in the Buyer-Seller Interchange: The Moderated Impact on Performance

Blair Kidwell, McFarland Richard , Avila Ramon

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BLAIR, K., MCFARLAND, R. and AVILA, R. (2007). Perceiving Emotion in the Buyer-Seller Interchange: The Moderated Impact on Performance. Journal of Personal Selling and Sales Management, 27(2), pp. 119-132.