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Communications dans une conférence (2018), Association for Consumer Research (ACR) North Advances 2018

Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude

TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2018). Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude. In: Association for Consumer Research (ACR) North Advances 2018.