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Communications dans une conférence (2019), 2019 International Conference on Information Systems (ICIS)

Overcoming Status Quo Bias: Nudging in a Government-Led Digital Transformation Initiative

SCHIRRMACHER Nina, ONDRUS Jan , HARDOON David R., AI-CHI LOH Yvonne

SCHIRRMACHER, N., ONDRUS, J., HARDOON, D.R. and AI-CHI LOH, Y. (2019). Overcoming Status Quo Bias: Nudging in a Government-Led Digital Transformation Initiative. In: 2019 International Conference on Information Systems (ICIS).