The case illustrates the process for crop planning in an agricultural firm in Argentina. This planning process intends to address some particular risks that the company faces (ie climate risk, price risk). During this planning process, decision makers struggle to balance short-term profit objectives with a longer-term perspective, particularly the preservation of land productivity. The case provides actual data (ie prices, yields) for several crops during the last five years along with estimated production costs. The case concludes with the decision that managers have to make for the following year's crop Lien vers l'article
ZICARI, A. and PORDOMINGO, E. (2019). Nueva Castilla. ESSEC Business School.