Nouveaux medias – nouvelle organisation

How should the organization adjust to a change in its environment? The case pictures the Group Danone's Media Learning Goup? This small organization mission is this transfer of best practices between business units? Given the new media equation, that is, the increasing share of Internet, Should Danone reorganize its the Media Learning Group and how? Lien vers l'article

FOURCADET, O. (2010). Nouveaux medias - nouvelle organisation. ESSEC Business School.

Mots clés : #Organizational-Learning, #Structure, #Organization, #Internet, #New-Information-Technology, #Coordination, #Environmental-Change, #Organizational-Change, #Strategy-and-General-Management