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Actes d'une conférence (1982), Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises, J.-L. Chandon, ed., University of Aix-Marseilles, pp. 351-379

Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data

BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data. In: Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises, J.-L. Chandon, ed. University of Aix-Marseilles, pp. 351-379.

Mots clés : #Negative-Binomial-Distribution, #Switching-behavior, #Brand-loyalty