Essec\Faculty\Model\Contribution {#6196
#_index: "academ_contributions"
#_id: "9496"
#_source: array:26 [
"id" => "9496"
"slug" => "moschino-when-luxury-meets-pop-culture"
"yearMonth" => "2016"
"year" => "2016"
"title" => "Moschino: When Luxury meets Pop Culture"
"description" => "KUHN, N. et SOM, A. (2016). Moschino: When Luxury meets Pop Culture. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "SOM Ashok"
"bid" => "B00001502"
"slug" => "som-ashok"
]
1 => array:1 [
"name" => "KUHN Nina"
]
]
"ouvrage" => ""
"keywords" => array:17 [
0 => "Luxury"
1 => "Affordable Luxury"
2 => "US"
3 => "Portfolio Management"
4 => "Global Operations"
5 => "International Management"
6 => "International Expansion"
7 => "Trading up and trading down"
8 => "Core Competencies"
9 => "Brand Identity"
10 => "Restructuring"
11 => "Turnaround Management"
12 => "Growth Strategies"
13 => "End of a Legacy"
14 => "Left and Right Brain"
15 => "Licensing"
16 => "Strategy and General Management"
]
"updatedAt" => "2021-07-13 14:31:16"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/4623"
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the 20th century. \n
- How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand? What is Moschino most valuable competence? \n
- Can "cheap" be luxury? \n
- Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the success of Moschino tell about the luxury industry nowadays? \n
- Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and refined
"""
"en" => """
Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the 20th century. \n
- How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand? What is Moschino most valuable competence? \n
- Can "cheap" be luxury? \n
- Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the success of Moschino tell about the luxury industry nowadays? \n
- Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and refined
"""
]
"authors_fields" => array:2 [
"fr" => "Management"
"en" => "Management"
]
"indexedAt" => "2024-04-18T13:22:00.000Z"
"docTitle" => "Moschino: When Luxury meets Pop Culture"
"docSurtitle" => "Etudes de cas déposées"
"authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, KUHN Nina"
"docDescription" => "<span class="document-property-authors">SOM Ashok, KUHN Nina</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span>"
"keywordList" => "<a href="#">Luxury</a>, <a href="#">Affordable Luxury</a>, <a href="#">US</a>, <a href="#">Portfolio Management</a>, <a href="#">Global Operations</a>, <a href="#">International Management</a>, <a href="#">International Expansion</a>, <a href="#">Trading up and trading down</a>, <a href="#">Core Competencies</a>, <a href="#">Brand Identity</a>, <a href="#">Restructuring</a>, <a href="#">Turnaround Management</a>, <a href="#">Growth Strategies</a>, <a href="#">End of a Legacy</a>, <a href="#">Left and Right Brain</a>, <a href="#">Licensing</a>, <a href="#">Strategy and General Management</a>"
"docPreview" => "<b>Moschino: When Luxury meets Pop Culture</b><br><span>2016 | Etudes de cas déposées </span>"
"docType" => "research"
"publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4623" target="_blank">Moschino: When Luxury meets Pop Culture</a>"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 9.170836
+"parent": null
}
