Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "2072"
  #_source: array:26 [
    "id" => "2072"
    "slug" => "modeling-purchasing-behavior-with-sudden-death-a-flexible-customer-lifetime-model"
    "yearMonth" => "2012-05"
    "year" => "2012"
    "title" => "Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model"
    "description" => "BEMMAOR, A.C. et GLADY, N. (2012). Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model. <i>Management Science</i>, 58(5), pp. 1012-1021."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "GLADY Nicolas"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Buyer behavior"
      1 => "Mixture models"
      2 => "Catalog retailing"
      3 => "Gompertz distribution"
    ]
    "updatedAt" => "2021-04-07 10:26:37"
    "publicationUrl" => "https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1461"
    "publicationInfo" => array:3 [
      "pages" => "1012-1021"
      "volume" => "58"
      "number" => "5"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article propose un nouveau modèle de comportement d'achat avec attrition : le modèle gamma/Gompertz/Loi Binomiale Négative (G/G/NBD). Testé sur six marchés, ce modèle conduit à un ajustement supérieur (quatre marchés) ou équivalent (deux marchés) à celui du modèle Pareto/NBD. Le code MATLAB, une note et une feuille de calculs sont disponibles à http://bit.ly/niABgB. La note apparaît aussi à http://dl.dropbox.com/u/7097708/gg_nbd_MATLAB.pdf."
      "en" => "This article proposes a new model of customer behavior with churn: the gamma/Gompertz/Negative Binomial Distribution (G/G/NBD). Tested on six markets, the model leads to a superior (i.e., four markets) or similar (i.e., two markets) fit to the data compared to the Pareto/NBD. A MATLAB code, a note and a spreadsheet are available at http://bit.ly/niABgB. The note is also shown at http://dl.dropbox.com/u/7097708/gg_nbd_MATLAB.pdf."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-20T00:22:02.000Z"
    "docTitle" => "Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GLADY Nicolas"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GLADY Nicolas</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2012</span>"
    "keywordList" => "<a href="#">Buyer behavior</a>, <a href="#">Mixture models</a>, <a href="#">Catalog retailing</a>, <a href="#">Gompertz distribution</a>"
    "docPreview" => "<b>Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model</b><br><span>2012-05 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1461" target="_blank">Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.910406
  +"parent": null
}