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Communications dans une conférence (2007), Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School

Modeling Attrition in Customer Base Analysis

BEMMAOR, A.C. and HOPPE, D. (2007). Modeling Attrition in Customer Base Analysis. In: Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School.